The Shelf Audit Files No. 10 — The Round Trip

Every other book in this series follows the money one direction: our brands getting bought, the founder's face staying on the jar while the check clears somewhere else. The comments filled up with the same question over and over.

Does anybody ever get their company back?

The answer is yes. Not often, not easily, but yes — and it has a paper trail. Part One is the story of the round trip: who came back, how, and what it cost. Part Two is the buying guide, with prices per ounce, verdicts, and the upgraded ten-second check that catches the return leg as well as the sale.

This one matters for a harder reason than the feel-good story. Some of us are still boycotting a brand that already came home.