The Shelf Audit Files No. 11 — Still Ours: Fragrance

You spend more at the fragrance counter than almost anyone in America. Black women are about 16% of the households buying fragrance in this country, but drive more than 20% of the dollars — and while the rest of beauty sat flat, that spending is what kept fragrance climbing.

You built this counter. So here is the question nobody behind it wants you to ask: when you hand over $100, $150, $200 for a bottle, who actually gets paid?

Most of the names being marketed back to you are not yours, and a lot of them never were. This book names five houses that are — who owns each one, what it costs, and exactly where to buy so nobody marks it up on you along the way.