The Shelf Audit Files No. 21 — The Switch List

This channel usually spends its time on the brands that quietly stopped being ours. This one turns the camera around. These are the names you keep handing each other in the comments — the “switch to this” brands, the safe harbours — and the one question underneath all of them lately is whether they are still yours. 

So we checked one thing on each: who owns it right now, not who started it. Seven of the names you keep recommending are still owned by the women whose names are on the bottle. Two more that still get passed around did not stay — one sold in 2019, one is being wound down by a court right now. 

It is a buying guide about ownership and price, nothing more. Not a word here is about whether any of this hair works on your head or is good for it. That is your call and your stylist’s, and this book never makes it.